The domain name market is unique in that the product that you sell is not like all the other products. Yes, it is just a domain name, but not all domain names are alike. And many are easier to sell than others, but sometimes, the hardest part about selling a domain name, is bringing in the right audience.

For example, only three of my recently listed domains actually sold: IIYB.com, Valve.cc, and QBMW.com. The one that sold for the most money was the one that I spent the most time trying to advertise… whether it was in a BMW car forum, or domain forum… I had to try and advertise it to the right audience. In the end, I don’t think it was a BMW enthusiast that actually bought the name (maybe I’m wrong), but I know there were several BMW enthusiast who were bidding for it. Which definately helped to drive up the price.

The question I would ask now would be where is the right place to sell a domain name? Sure you can use GoDaddy’s Auctions, Ebay, Sedo, Snapnames… there are a ton of places out there. But the answer depends on the name itself. In the case of QBMW.com, I wanted a place where non domain name owners felt comfortable bidding and so I chose Ebay. That said, had I listed that same list on GoDaddy’s aftermarket, some of my domains that didn’t sell, might have sold for the simple fact that there is a larger audience of domain name collectors that frequent domain name auction sites. Of course, I’m selling low end domain names too… in the event you are selling a high end domain name, you might seek the services of a professional domain service such as SnapNames that handles the escrow service portion of the transaction. 

I guess the core advice that I can give on selling a domain name is that you really have to try and advertise the domain to the right audience, and that audience is not just domain name collectors. Without the right audience, you may not sell your domain name, and worse yet, you may sell it for much lower than what it is really worth.